Art Management

The border line of art management is always changing. Paul Gogan was an art dealer and then turned into an artist. Andy Warhol was an artist and then turned into an entrepreneur. He created a magazine Interview, mass produce his work, made films, and created saloon called Factory in New York. When he died in 1986, he left $25 million dollars behind. From classic definition, he was more or less an art manager instead of an artist, because he was not poor, like many Impressionists.

The scope of art management is changing rapidly. After 911, about half art galleries in New York were barely survival. The market in China and Europe are still active. Berlin galleries have become important in Europe. However, the sales are still weak because of fewer local buyers. On the other hand, digital media created new opportunities, for example, virtual reality <http://www.vrphobia.com/aboutus.htm>, animation, games, digital publications, online media and mobility, product design <http://www.thecoolhunter.net/>, film production, digital art museum, digital libraries, publication, etc.

Art management is about vision, taste, style, and talent. It takes talents to manage talents. One can't manage creative people, but one can find them and excite them. The best way to manage art projects is to bring money and find the right talents to do right jobs.

The new age art management is not only about marketing, accounting and organization, but also about new technologies, grantsmanship, social network, trend prediction, and talent discovery.